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Abby deSilva

Abby deSilva is the Inbound Marketing Strategist at Scoir. She loves content ideation, writing, marketing strategy, HubSpot, and helping marketing and sales collaborate to deliver top-notch results.

What Students Really Want to Hear from Colleges [Event Recap] - college admissions staff exploring Scoir for colleges

3 min read

What Students Really Want to Hear from Colleges [Event Recap]

We recently hosted: What Students Really Want to Hear from Colleges. This blog post provides a recap of what we covered during the event.

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How to Prepare for NACAC 2024 - illustration of people talking at Scoir conference booth

2 min read

How to Prepare for NACAC 2024

So, you’ve signed up for NACAC. You have your ticket and transportation planned, but odds are, you’ve been so busy it’s been hard to think ahead much...

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Back-to-School Checklist for Counselors - illustration of checklist on a clipboard

3 min read

Scoir Back-to-School Checklist for Counselors

Another school year is beginning! ☀️ As you plan for the upcoming school year, we'd like to share some helpful back-to-school Scoir housekeeping...

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The Enrollment Cliff from a Gen Zer's Perspective - illustration of woman standing near edge of cliff looking at bar graph

5 min read

The Enrollment Cliff from a Gen Zer's Perspective

Higher education has been through the wringer these past few years, with little signs of those challenges letting up. And now, what colleges have...

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How to Get Started on Scoir as a Parent or Guardian - illustration of parent/guardian exploring Scoir from their laptop

1 min read

How to Get Started on Scoir as a Parent or Guardian

You may have been invited because your student found Scoir or uses the platform at school. You may also be interested in better supporting your...

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Counselor Tips for Student and Parent/Guardian Harmony: A Podcast Recap - illustration of parents and counselor talking to student at round table with headphones on

3 min read

Navigating College Choices: Counselor Tips for Student and Parent/Guardian Harmony

This blog post is a recap of an Inside College Admissions podcast episode, hosted by Scoir. Listen to the podcast episode here.

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How to Build Meaningful Connections with Students on Scoir - two college admissions staff members carrying a message

3 min read

How to Build Meaningful Connections with Students on Scoir

Imagine being a high school student right now.

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How-To Guide on Inbound Marketing for Admissions - illustration of person working on laptop with image of marketing funnel to the right

3 min read

A Guide on Inbound Marketing for Admissions

Inbound marketing is all about education.

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Recruiting Gen Z: Best Practices for Prospective Student Communications - illustration demonstrating messaging students with Scoir podcast imagery in background

3 min read

Recruiting Gen Z: Best Practices for Prospective Student Communications

Curious about strategies to recruit Gen Z? We surveyed high school students using Scoir about their college search to gain insights into the...

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How to Convince Your Team to Add Scoir to Your Recruitment Strategy - illustration of two college admissions and enrollment marketing professionals exploring the results Scoir brings for colleges

4 min read

How to Convince Your Team to Add Scoir to Your Recruitment Strategy

As a college admissions professional, you know your way around enrollment marketing tools. Especially this time of year, the pressure is on to...

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