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It's About the Kids: Student-Centered Enrollment Marketing Trends
When I started college admissions counseling 20 years ago, students would come to meetings hefting heavy boxes of viewbooks they'd received from...
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Check out the highlights of what's new for Apply Coalition with Scoir Year 2!
This academic year, students can now apply to 130 eligible colleges, all committed to graduating them on-time and with less debt! 🎉
We've been busy getting ready for the upcoming application cycle, and have made significant updates to the experience of applying with Scoir. Here's a rundown of what's new and improved.
In year 2, applicants benefit from an updated experience more fully integrated into Scoir's popular My Colleges. In addition to this enhanced experience, the profile itself has been updated based on the feedback we received from our partners in year one. The complete details of these updates can be found in the Application Profile Specification, but some details include:
Members can use this information to tailor support for students.
Instead of mother or father, sister or brother, we’re using more inclusive terms like parent, sibling, grandparent, etc.
When ready, students will start their application right from My Colleges.
We'll pre-populate their basic info and they can edit as needed!
The best part? When they apply to multiple colleges with Scoir, we’ll help
students re-use the parts of their application that are the same, from one application to the next.
We've made efforts to encourage application completion, including more transparency and guidance for students on what to expect when they reach supplements, and clear instructions throughout the Scoir experience.
For year 2, we've improved the experience for students and supporters who are not at a Scoir-linked high school. Here's what we've added (and will continue to add):
These efforts will help address challenges with unlinked students and counselors, many of whom were international.
In year 2, we're offering colleges who aren't on Slate the option of using a separate application with daily batches of completed applications sent for import into their system of choice.
In addition to the Coalition fee waiver package, you have the option to extend fee waivers in other categories, without requiring documentation. Members can optionally extend no-proof-required fee waivers for all students, or only U.S. citizens or students who reside in the U.S.
New categories include:
Colleges can now test their application experience to see exactly what the applicant sees. This will also allow partners to generate test files to validate their process.
With the new Docs & Recs space for students, managing documents and recommendations is a breeze!
We summarize requirements and status in the new Docs & Recs space, accessed from My Colleges. While the process of sending documents hasn't changed, we hope this increased usability and visibility for students will decrease the number of questions counselors receive.
For the first time, CBOs can collaborate with their students on the same platform where they’re searching for and applying to schools!
CBOs can do the following in Scoir:
We're working to reach and teach high schools and counselors about the experience.
We’d love to hear what you think about these new configurations. Share your feedback!
This article was originally published on June 9, 2023. It was updated on August 1, 2023 for accuracy and comprehensiveness.
Elizabeth McGonigle is an accomplished engagement strategist with extensive experience in customer success, strategic communications, and higher education marketing. Currently with Scoir, she specializes in managing strategic partnerships, driving adoption, aligning product feedback with customer needs, and leveraging expertise in SaaS, content strategy, and client relations to foster growth and satisfaction.
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