7 min read
It's About the Kids: Student-Centered Enrollment Marketing Trends
When I started college admissions counseling 20 years ago, students would come to meetings hefting heavy boxes of viewbooks they'd received from...
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You may have been invited because your student found Scoir or uses the platform at school. You may also be interested in better supporting your student, so you found Scoir yourself.
You may be wondering:
What in the world is Scoir, anyway? And why is it spelled like that? And why did my student invite me to join?
Scoir helps students discover and apply to colleges, and helps parents and guardians support their students through the process.
This article outlines Scoir's features, what you need to know about each (many are newly enhanced!), and how to get started. Create your free Scoir account to see what we offer.
More of a visual or audible learner? Watch the webinar: Back to School with Scoir to learn more about Scoir's features!
Here are the Scoir features we cover in this blog post:
Help your student begin their search based on what you and they are looking for—maybe that’s a major or academic program, campus size and setting, and extracurriculars—and get matched with colleges that fit your criteria!
Then, you can suggest colleges to your student through Scoir!
Students can also take the College Match Quiz to help them get started on their college list.
With Scoir's 5-minute career interest assessment, students can start exploring careers that may be a good match for them. View the results together to spark some initial career conversations with your student.
Students can also search for careers right in Scoir and learn which colleges could help propel them toward their career of choice.
Check out content shared by the colleges that match your student's interests through #Posts! Interests and activities (like #Virtual Tour, #Housing, and #Student Life) are tagged so that you can easily explore a college's offerings.
Whether you're interested in virtual or in-person college events, you can find what you're looking for in our Events tab! Sign up for informational sessions, webinars, and more to learn about colleges that may interest you and your student.
Explore colleges that are a great fit for your student based on their academic and extracurricular interests. You can even suggest colleges to your student, and they will show up in your student’s My Colleges list, in the Suggested column.
Ready to jump in? Create an account (and remember to link to your student!) to get started.
This article was originally published on July 19, 2023. It was updated on July 10, 2024 for accuracy and comprehensiveness.
Abby deSilva is the Inbound Marketing Strategist at Scoir. She loves content ideation, writing, marketing strategy, HubSpot, and helping marketing and sales collaborate to deliver top-notch results.
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